Dr. Yogesh K. Dwivedi is a Distinguished Professor in the Department of Information Systems & Operations Management (ISOM) and an affiliated member of the Interdisciplinary Research Center for Finance and Digital Economy (IRC-FDE). He also holds an Honorary Professorship at the School of Management, Swansea University, UK, where he previously served as a Personal Chair and Professor in Digital Marketing and Innovation. During his 18-year tenure at Swansea University, Dr. Dwivedi held several key management and leadership roles, including Postgraduate Research Director, Head of Department, Research Director, and University Dean of REF Environment. During this time, he supervised the successful completion of over 25 doctoral theses and examined the work of more than 100 doctoral students globally. Additionally, he has served as an external assessor/examiner for various degree courses, including MBA courses at Brunel University of London, Loughborough University, University of Sheffield in the UK, and the University of Mauritius. Over the past four years (2020–2024), Dr. Dwivedi has also served as an Honorary Distinguished Research Professor at Symbiosis International (Deemed University), India.
Dr. Dwivedi’s research interests lie at the intersection of Information Systems, Marketing, and Operations Management, with a focus on the adoption and diffusion of emerging digital technologies and innovations, including generative artificial intelligence, digital government, and digital and social media marketing, within organizations and society, particularly in the context of emerging markets. He has (co)authored over 700 widely cited articles, has been recognized as a Highly Cited Researcher by Clarivate Analytics for 2020, 2021, and 2022, and is ranked 3rd in the UK and 17th globally in 2024 by Research.com in the field of business management.
In addition to his research contributions, Dr. Dwivedi has made significant contributions to scholarly activities, including conference organization and editorial roles, within the fields of Information Systems, Business, and Marketing. He has organized tracks (AMCIS 2018–2019, ECIS 2008–2012, and the Academy of Marketing Science Annual Conference 2023), mini-tracks (AMCIS 2007–2019), and panels at leading IS and marketing conferences. He has also served as a conference and program co-chair for various prominent international conferences and chaired IFIP 8.6 and IFIP 6.11 groups in the past five years. Dr. Dwivedi served as Editor-in-Chief of the International Journal of Information Management for six years. His previous editorial roles include Associate Editor for the European Journal of Information Systems and Journal of Business Research, Senior Editor for The Data Base for Advances in Information Systems, and Assistant Editor for both the Journal of Enterprise Information Management and Transforming Government: People, Process & Policy. Currently, Dr. Dwivedi is an Associate Editor for Government Information Quarterly and the European Journal of Marketing, as well as a Senior Editor for the Journal of Electronic Commerce Research. He is also a member of the editorial boards of several other leading academic journals.
Over the years, Dr. Dwivedi has received several honours and awards, including a Doctor Honoris Causa (Honorary Doctorate) from “Dunarea de Jos” University of Galati, Romania; the Computer Educator of the Year Award (2021) by the International Association for Computer Information Systems, USA; Brunel University of London’s Alumnus of the Year Award (2019); and the UK Academy for Information Systems (UKAIS) Fellowship (2022). Additionally, he was recognized as one of the five finalists for the Outstanding Research Supervisor of the Year Award (2017) at the annual Times Higher Education Awards.
PhD in Information Systems, Brunel University of London, United Kingdom, 2005
MSc in Information Systems, Brunel University of London, United Kingdom, 2003
MSc in Plant Genetic Resources, IARI-NBPGR, Pusa, New Delhi, India, 2000
BSc in Botany, Zoology & Chemistry, The University of Allahabad, Prayagraj, UP, India, 1996
Artificial Intelligence
Generative Artificial Intelligence
Digital Innovation Adoption
Digital Government Adoption
Digital and Social Media Marketing
IS/IT Adoption and Use
Immersive Technologies
Multi-perspective and Interdisciplinary Research
Research Impact
Dwivedi, Y. K., Malik, T., Hughes, L., & Albashrawi, M. A. (2024). Scholarly Discourse on GenAI’s Impact on Academic Publishing. Journal of Computer Information Systems, 1-16. https://doi.org/10.1080/08874417.2024.2435386
Dwivedi, Y. K., Balakrishnan, J., Mishra, A., De Bock, K. W., & Al-Busaidi, A. S. (2024). The role of embodiment, experience, and self-image expression in creating continuance intention in the metaverse. Technological Forecasting and Social Change, 203, 123402.
Dwivedi, Y. K., Pandey, N., Currie, W., & Micu, A. (2024). Leveraging ChatGPT and other generative artificial intelligence (AI)-based applications in the hospitality and tourism industry: practices, challenges and research agenda. International Journal of Contemporary Hospitality Management, 36(1), 1-12.
Dwivedi, Y. K., Jeyaraj, A., Hughes, L., Davies, G. H., Ahuja, M., Albashrawi, M. A., … & Walton, P. (2024). “Real impact”: Challenges and opportunities in bridging the gap between research and practice–Making a difference in industry, policy, and society. International Journal of Information Management, 78, 102750.
Dwivedi, Y. K., Balakrishnan, J., Baabdullah, A. M., & Das, R. (2023). Do chatbots establish “humanness” in the customer purchase journey? An investigation through explanatory sequential design. Psychology & Marketing, 40(11), 2244-2271.
Dwivedi, Y. K., Balakrishnan, J., Das, R., & Dutot, V. (2023). Resistance to innovation: A dynamic capability model based enquiry into retailers’ resistance to blockchain adaptation. Journal of Business Research, 157, 113632.
Dwivedi, Y. K., Hughes, L., Wang, Y., Alalwan, A. A., Ahn, S. J., Balakrishnan, J., … & Wirtz, J. (2023). Metaverse marketing: How the metaverse will shape the future of consumer research and practice. Psychology & Marketing, 40(4), 750-776.
Dwivedi, Y. K., Ismagilova, E., Sarker, P., Jeyaraj, A., Jadil, Y., & Hughes, L. (2023). A meta-analytic structural equation model for understanding social commerce adoption. Information Systems Frontiers, 25, 1421–1437.
Dwivedi, Y. K., Sharma, A., Rana, N. P., Giannakis, M., Goel, P., & Dutot, V. (2023). Evolution of artificial intelligence research in Technological Forecasting and Social Change: Research topics, trends, and future directions. Technological Forecasting and Social Change, 192, 122579.
Dwivedi, Y. K., Kshetri, N., Hughes, L., Rana, N. P., Baabdullah, A. M., Kar, A. K., … & Yan, M. (2023). Exploring the darkverse: A multi-perspective analysis of the negative societal impacts of the metaverse. Information Systems Frontiers, 25(5), 2071-2114.
Dwivedi, Y. K., Shareef, M. A., Akram, M. S., Bhatti, Z. A., & Rana, N. P. (2022). Examining the effects of enterprise social media on operational and social performance during environmental disruption. Technological Forecasting and Social Change, 175, 121364.
Dwivedi, Y. K., Rana, N. P., Jeyaraj, A., Clement, M., & Williams, M. D. (2019). Re-examining the unified theory of acceptance and use of technology (UTAUT): Towards a revised theoretical model. Information systems frontiers, 21, 719-734.
Dwivedi, Y. K., Shareef, M. A., Mukerji, B., Rana, N. P., & Kapoor, K. K. (2018). Involvement in emergency supply chain for disaster management: A cognitive dissonance perspective. International Journal of Production Research, 56(21), 6758-6773.
Dwivedi, Y. K., Janssen, M., Slade, E. L., Rana, N. P., Weerakkody, V., Millard, J., … & Snijders, D. (2017). Driving innovation through big open linked data (BOLD): Exploring antecedents using interpretive structural modelling. Information systems frontiers, 19, 197-212.
Dwivedi, Y. K., Rana, N. P., Janssen, M., Lal, B., Williams, M. D., & Clement, M. (2017). An empirical validation of a unified model of electronic government adoption (UMEGA). Government Information Quarterly, 34(2), 211-230.
Dwivedi, Y. K., Shareef, M. A., Simintiras, A. C., Lal, B., & Weerakkody, V. (2016). A generalised adoption model for services: A cross-country comparison of mobile health (m-health). Government Information Quarterly, 33(1), 174-187.
Dwivedi, Y. K., Wastell, D., Laumer, S., Henriksen, H. Z., Myers, M. D., Bunker, D., … & Srivastava, S. C. (2015). Research on information systems failures and successes: Status update and future directions. Information systems frontiers, 17, 143-157.
Akter, S., Sultana, S., Mariani, M., Wamba, S. F., Spanaki, K., & Dwivedi, Y. K. (2023). Advancing algorithmic bias management capabilities in AI-driven marketing analytics research. Industrial Marketing Management, 114, 243-261.
Akter, S., Dwivedi, Y. K., Sajib, S., Biswas, K., Bandara, R. J., & Michael, K. (2022). Algorithmic bias in machine learning-based marketing models. Journal of Business Research, 144, 201-216.
Balaji, M. S., Jiang, Y., Dwivedi, Y. K., Behl, A., & Jain, K. (2024). Virtual reality vs traditional previews: the role of self-construal in customer decision-making. International Journal of Contemporary Hospitality Management. Available at https://doi.org/10.1108/IJCHM-10-2023-1578
Balakrishnan, J., & Dwivedi, Y. K. (2024). Conversational commerce: entering the next stage of AI-powered digital assistants. Annals of Operations Research, 333(2), 653-687.
Balakrishnan, J., & Dwivedi, Y. K. (2021). Role of cognitive absorption in building user trust and experience. Psychology & Marketing, 38(4), 643-668.
Cao, G., Duan, Y., Edwards, J. S., & Dwivedi, Y. K. (2021). Understanding managers’ attitudes and behavioral intentions towards using artificial intelligence for organizational decision-making. Technovation, 106, 102312.
Choudhary, S. K., Kar, A. K., & Dwivedi, Y. K. (2024). How does Federated Learning Impact Decision-Making in Firms: A Systematic Literature Review. Communications of the Association for Information Systems, 54(1), 22.
Choudhary, N. A., Ramkumar, M., Schoenherr, T., Rana, N. P., & Dwivedi, Y. K. (2023). Does reshoring affect the resilience and sustainability of supply chain networks? The cases of Apple and Jaguar Land Rover. British Journal of Management, 34(3), 1138-1156.
Dubey, R., Bryde, D. J., Dwivedi, Y. K., Graham, G., & Foropon, C. (2022). Impact of artificial intelligence-driven big data analytics culture on agility and resilience in humanitarian supply chain: A practice-based view. International Journal of Production Economics, 250, 108618.
Dubey, R., Gunasekaran, A., Bryde, D. J., Dwivedi, Y. K., & Papadopoulos, T. (2020). Blockchain technology for enhancing swift-trust, collaboration and resilience within a humanitarian supply chain setting. International journal of Production research, 58(11), 3381-3398.
Gupta, P., Hooda, A., Jeyaraj, A., Seddon, J. J., & Dwivedi, Y. K. (2024). Trust, risk, privacy and security in e-Government use: Insights from a MASEM analysis. Information Systems Frontiers, 1-17. Available at https://doi.org/10.1007/s10796-024-10497-8
Hoffmann, S., Lasarov, W., & Dwivedi, Y. K. (2024). AI-empowered scale development: Testing the potential of ChatGPT. Technological Forecasting and Social Change, 205, 123488.
Hughes, L., Seddon, J. J., & Dwivedi, Y.K. (2023). Disruptive change within financial technology: A methodological analysis of digital transformation challenges. Journal of Information Technology. Available at https://doi.org/10.1177/02683962231219512
Ismagilova, E., Rana, N. P., Slade, E. L., & Dwivedi, Y. K. (2021). A meta-analysis of the factors affecting eWOM providing behaviour. European Journal of Marketing, 55(4), 1067-1102.
Jain, S., Basu, S., & Dwivedi, Y. K. (2024). Green brand identity and B2B channel partners’ tactical green marketing orientation: Moderating effect of brand governance. Industrial Marketing Management, 119, 218-237.
Jain, S., Basu, S., Dwivedi, Y. K., & Kaur, S. (2022). Interactive voice assistants–Does brand credibility assuage privacy risks?. Journal of Business Research, 139, 701-717.
Jeyaraj, A., Dwivedi, Y. K., & Venkatesh, V. (2023). Intention in information systems adoption and use: Current state and research directions. International Journal of Information Management, 73, 102680.
Kar, A. K., He, W., Payton, F. C., Grover, V., Al-Busaidi, A. S., & Dwivedi, Y. K. (2024). How could quantum computing shape information systems research–An editorial perspective and future research directions. International Journal of Information Management, 102776.
Kshetri, N., & Dwivedi, Y. K. (2024). How can virtual and augmented reality facilitate international business?. Thunderbird International Business Review, 66(2), 201-210.
Kshetri, N., Dwivedi, Y. K., & Janssen, M. (2024). Metaverse for advancing government: Prospects, challenges and a research agenda. Government Information Quarterly, 41(2), 101931.
Maier, C., Thatcher, J. B., Grover, V., & Dwivedi, Y. K. (2023). Cross-sectional research: A critical perspective, use cases, and recommendations for IS research. International Journal of Information Management, 70, 102625.
Mariani, M., & Dwivedi, Y. K. (2024). Generative artificial intelligence in innovation management: A preview of future research developments. Journal of Business Research, 175, 114542.
Payal, R., Sharma, N., & Dwivedi, Y. K. (2024). Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform. Electronic Commerce Research and Applications, 65, 101381.
Rana, N. P., Chatterjee, S., Dwivedi, Y. K., & Akter, S. (2022). Understanding dark side of artificial intelligence (AI) integrated business analytics: assessing firm’s operational inefficiency and competitiveness. European Journal of Information Systems, 31(3), 364-387.
Sharma, D., Yadav, N., Dwivedi, Y. K., & Giannakis, M. (2024). Digital Transformation of Incumbent Pipeline Firms through Platformization. International Journal of Electronic Commerce, 28(2), 186-216.
Slade, E. L., Dwivedi, Y. K., Piercy, N. C., & Williams, M. D. (2015). Modeling consumers’ adoption intentions of remote mobile payments in the United Kingdom: extending UTAUT with innovativeness, risk, and trust. Psychology & marketing, 32(8), 860-873.
