KFUPM Website | AACSB accredited since 2002
Department of

Management & Marketing

The Bachelor of Science in Management

The mission of the Bachelor of Science program in Management program at KFUPM Business School, is to produce graduates who will play leading roles in managing and leading organizations they work for or function effectively in management-related positions in a variety of contexts both local and global. The program focuses on the principles, concepts, policies, guidelines and procedures needed for measuring and analyzing management information for effective decision-making, and for implementing and controlling plans for effective and efficient performance at the individual, team and overall organizational levels.

The Bachelor of Science in Marketing

The mission of the Bachelor of Science program in Marketing program is to produce graduates who will play leading roles in managing the marketing functions of organizations they work for or function effectively in marketing-related positions in a variety of contexts, both local and international.  The program focuses on the principles, concepts, and procedures needed for measuring and analyzing marketing information for effective decision-making, and for implementing and controlling marketing plans for efficient market share growth and ultimate profitability.

Undergraduate Concentration

Undergraduate Curriculum

Message from the Chairman

Dr. Ayman Kayal

The Department of Management and Marketing fosters growth in both knowledge and wisdom in areas of Management and Marketing. Both of these disciplines are fundamentals in any business organization. Our focus is on the intersection of technology and business design, the valuation of companies and the marketing of products. Our students are at the helm of many companies and have been actively involved in starting numerous digital ventures.

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