The Department of Management and Marketing evolved from the then College of Industrial Management (CIM), which was founded in 1975. At its inception, CIM offered two degrees, namely: the Bachelor of Science (B.Sc.) in Industrial Management with concentrations in various fields such as management, economics, accounting, and the Master of Business Administration (MBA). In 1990, following on from reforms and repositioning, three departments were formed, namely, Management and Marketing, Finance and Economics, and Accounting and Management Information Systems. In 2018, as part of a strategic response to address emerging marketing needs, CIM, the mother college of the Department, was rebranded as KFUPM Business School.
Graduate students with relevant knowledge, skills in management, marketing and leadership potential that make them the most sought after by employers in the region.
The mission of the Bachelor of Science program in Management program at KFUPM Business School, is to produce graduates who will play leading roles in managing and leading organizations they work for or function effectively in management-related positions in a variety of contexts both local and global. The program focuses on the principles, concepts, policies, guidelines and procedures needed for measuring and analyzing management information for effective decision-making, and for implementing and controlling plans for effective and efficient performance at the individual, team and overall organizational levels.
The mission of the Bachelor of Science program in Marketing program is to produce graduates who will play leading roles in managing the marketing functions of organizations they work for or function effectively in marketing-related positions in a variety of contexts, both local and international. The program focuses on the principles, concepts, and procedures needed for measuring and analyzing marketing information for effective decision-making, and for implementing and controlling marketing plans for efficient market share growth and ultimate profitability.
Dr. Abdullah AlMashayekhi
The Department of Management and Marketing fosters growth in both knowledge and wisdom in areas of Management and Marketing. Both of these disciplines are fundamentals in any business organization. Our focus is on the intersection of technology and business design, the valuation of companies and the marketing of products. Our students are at the helm of many companies and have been actively involved in starting numerous digital ventures.
