- About KBS
- Our People
- Academics
- Graduate Programs
- Initiatives
- News & Media
The Department of Management and Marketing traces its roots to the College of Industrial Management (CIM), established in 1975. Following the reorganization of the College’s academic programs in 1990, Management and Marketing became one of its core academic departments.
In 2018, as CIM was transformed into KFUPM Business School (KBS), the Department continued to evolve in response to changing business, management, and marketing needs, with greater emphasis on innovation, technology, entrepreneurship, and the digital economy.
The Department prepares students with the knowledge, skills, and leadership capabilities needed to succeed in a rapidly changing business environment and become highly sought-after graduates in the region.
In 2026, the Department expanded its academic portfolio with the launch of two new undergraduate programs—B.S. in Digital and Social Media Marketing and B.S. in Fintech and Entrepreneurship—designed for an evolving economy where digital platforms, financial technology, innovation, and entrepreneurship are reshaping how businesses connect, compete, and grow.
Dr. Nasser A. Alqahtani
I’m pleased to welcome you to the Department of Management and Marketing at KFUPM. Our story began in 1975 with the founding of the College of Industrial Management (CIM), and over nearly five decades, we’ve evolved into a quite distinctive department that brings together diverse disciplines including management, marketing, human resources, organizational behavior, entrepreneurship, and international business and their intersections with technology and behavioral sciences. This multidisciplinary approach reflects today’s business complexity, where the most pressing challenges require us to think across traditional boundaries.
Three commitments drive everything we do. First, we design and deliver education that transforms. Our undergraduate and graduate programs innovatively blend rigorous theory with hands-on practice, so graduates leave with both deep knowledge and the skills to apply it. Second, we conduct research that creates impact. Our faculty, postdoc researchers, and PhD students tackle real organizational challenges in the Kingdom and beyond, generating insights that shape both scholarship and practice. Third, we engage actively with our community and partner with leading organizations across the public, private and nonprofit sectors to advance Saudi Arabia’s Vision 2030 and create lasting value.
The strength of our department lies in our people: curious students who challenge assumptions, dedicated faculty who push the frontiers of their fields, professional staff who ensure everything runs seamlessly, and committed partners who invest in our shared success.
If you’re considering joining us as a student, exploring opportunities as a prospective faculty member, collaborating as a partner, or reconnecting as an alumnus, I encourage you to reach out.
