A program built around advanced digital strategy, social media intelligence, consumer behavior analytics, and AI-enabled marketing technologies
Overview
Future-focused program designed to prepare graduates for leadership in an AI-driven, data-centric, and platform-based business environment.
Integrates strong marketing foundations with advanced digital strategy, social media intelligence, consumer behavior analytics, and AI-enabled marketing technologies
Not a traditional marketing degree with digital add-ons, but a comprehensive digital-first program that equips students to operate at the intersection of strategy, analytics, technology, and creativity.
Prepares graduates for growing demand in digital marketing, creator ecosystems, AI-enabled and analytics-driven customer engagement
Graduates are capable of designing, implementing, and evaluating data-driven digital marketing initiatives using insights from social platforms, web analytics, e-commerce systems, and performance dashboards.
