Dr. Moeen joined King Fahd University for Petroleum and Minerals Business School (KBS) as a Assistant Professor in the Department of Management and Marketing.

Dr. Moeen’s current research projects include assessing the impact of growth, governance, and geography on the performance of franchise businesses. Additionally, he works in the marketing-finance interface. He relies on state-of-the-art econometrics and geographic information system (GIS)-informed spatial techniques to investigate the hypothesized relationships in the business-to-business (B2B) and business-to-consumer (B2C) settings. He is also interested in the appropriate use of firm performance metrics by marketing scholars and practitioners alike.

Dr. Moeen’s research has been published in the Journal of Marketing, Marketing Science, Journal of Business Research, Journal of Brand Management, and Journal of Strategic Marketing. His case studies have been published by Harvard Business Publishing, Ivey Publishing, Emerald Emerging Market Case Studies, and LUMS Case Centers. Dr. Moeen has teaching experience at SKK GSB, South Korea, and at Lahore University of Management Sciences (LUMS), Pakistan. His courses of interest include Digital Marketing, Social Media Analytics, Retail Management & Analytics, Brand Management, and Channel Strategy.

PhD Marketing, Ivey Business School, Western University, Canada, 2017                  

Master of Science in Marketing, Carey Business School, Johns Hopkins University, USA, 2011

Marketing Strategy

Digital Marketing

Brand Management

Moeen Naseer Butt and Ahmed Baig (2024), “Assessing the Financial Consequences of Clustering”, Journal of Business Research Vol 178. (ABDC: A).

Moeen Naseer Butt (2023), “Mitigating the Negative Effect of Intrabrand Clustering: The Role of Interbrand Clustering and Firm Size”, Journal of Brand Management Vol 30 (1), 34-48, (ABDC: A).

Moeen Naseer Butt, Fazal J. Seyyed, and Ahmed Baig (2023), “Tobin’s Q Approximation as a Metric of Firm Performance: An Empirical Evaluation”, Journal of Strategic Marketing Vol 31 (3), 532-548, (ABDC: A)

 Neil T. Bendle, Jonathan Knowles, and Moeen Naseer Butt (2021), “The Marketing Implications of Financial Accounting”, Review of Marketing Research, Vol 18 [Book Chapter].

Neil T. Bendle and Moeen Naseer Butt (2018), “The Misuse of Accounting-Based Approximations of Tobin’s q in a World of Market-Based Assets”, Marketing Science Vol 37 (3), 484-504, (ABDC: A*)

Moeen Naseer Butt, Kersi D. Antia, Brian Murtha, and Vishal Kashyap (2018), “Clustering, Knowledge Sharing, and Intrabrand Competition: A Multiyear Analysis of an Evolving Franchise System”, Journal of Marketing Vol 82 (1), 74-92, (ABDC: A*)