Dr. Kwabena Frimpong (Associate Professor) is a Marketing and International Business scholar. He holds a Ph.D. in Marketing and an M.Sc. in International Marketing from Strathclyde Business School, Glasgow, UK, and a First Class B.Sc. in Administration from the University of Ghana Business School. His current research lies at the intersection of marketing strategy and services marketing, with a particular focus on how service-dominant orientations and AI-enabled digital innovations shape service performance, internationalization, sustainability, and the strategic growth (and scaling) of small and medium-sized enterprises (SMEs) in developing and emerging markets. His research has been published in reputable academic journals and international conference proceedings. Dr. Frimpong serves on the editorial review board of Management International Review and reviews for several international, peer-reviewed journals. Before taking a full-time academic appointment in 2010, he was Vice President of Marketing and Corporate Communications at Databank, a leading investment bank in Ghana.

PhD in  Marketing, University of Strathclyde Business School, Glasgow/UK,
M.Sc, International Marketing, University of Strathclyde Business School, Glasgow/UK
B.Sc, Administration, University of Ghana Business School, Accra/Ghana

Strategy, Digital Marketing Innovations, Startup Scaling, Internationalization, Sustainability, and Service Performance among small and medium-sized enterprises (SMEs) in developing/emerging markets.

1. Frimpong, K., Adomako, S., Nguyen, P. N, & Shuridah, O. (2025), “Sustainability orientation and post-entry performance: The role of brand and market-oriented capabilities”, Business Strategy and the Environment, http://doi.org/10.1002/bse.4043 
2. Frimpong, K. (2023), “Internationalization and corporate sustainability expenditure: The role of institutional support and foreign knowledge acquisition”, Business Strategy and Development, Sept., p.1-15, http://doi.org/10.1002/bsd2.298
3. Adomako, S., Amankwah-Amoah, J., Frimpong, K. (2022), “Human capital, reverse engineering and new venture growth: The moderating role of competitive strategy”, Technovation, https://doi.org/10.1016/j.technovation.2022.102520
4. Adomako, S., Frimpong, K., Amankwah-Amoah, Donbesuur, F., Opoku, R., (2021), “Strategic Decision Speed and International Performance: The Roles of Competitive Intensity, Resource Flexibility, and Structural Organicity” Management International Review. https://doi.org/10.1007/s11575-021-00439-w
5. Adomako, S., Mujtaba Ahsan, Amankwah-Amoah, J., Danso, J., Kesse, K., Frimpong, K. (2021), “Corruption and SME Growth: The Role of Institutional Networking and Financial Slack”, Journal of Institutional Economics, p.1-18  DOI: https://doi.org/10.1017/S1744137421000011
6. Gilboa, S., Vilnai-Yavetz, I., Mitchell, V., Borges, A., Frimpong, K., Belhsen, N.,  (2020), “Mall experiences are not universal: The moderating roles of national culture and mall industry’s age”, Journal of Retailing and Consumer Services, https://doi.org/10.1016/j.jretconser.2020.102210

7. Adomako, S., Frimpong, K., Danso, A., Amankwah-Amoah, J., Kesse, K. (2020), “Home-country institutional contexts and international expansion of emerging market SMEs”, International Business Review, https://doi.org/10.1016/j.ibusrev.2020.101716

8. Frimpong, K., Shuridah, O., Wilson, A., and Sarpong, F. A. A. (2020), “A Cross-National Investigation of Trait Antecedents of Mobile Banking Adoption, Thunderbird International Review, 62: 411-424,  https://doi.org/10.1002/tie.22132