Department of

Management & Marketing

About/History

The Department of Management and Marketing evolved from the then College of Industrial Management (CIM), which was founded in 1975. At its inception, CIM offered two degrees, namely: the Bachelor of Science (B.Sc.) in Industrial Management with concentrations in various fields such as management, economics, accounting, and the Master of Business Administration (MBA). In 1990, following on from reforms and repositioning, three departments were formed, namely, Management and Marketing, Finance and Economics, and Accounting and Management Information Systems. In 2018, as part of a strategic response to address emerging marketing needs, CIM, the mother college of the Department, was rebranded as KFUPM Business School.

Department Mission

Graduate students with relevant knowledge, skills in management, marketing and leadership potential that make them the most sought after by employers in the region.

The Bachelor of Science in Management

The mission of the Bachelor of Science program in Management program at KFUPM Business School, is to produce graduates who will play leading roles in managing and leading organizations they work for or function effectively in management-related positions in a variety of contexts both local and global. The program focuses on the principles, concepts, policies, guidelines and procedures needed for measuring and analyzing management information for effective decision-making, and for implementing and controlling plans for effective and efficient performance at the individual, team and overall organizational levels.

The Bachelor of Science in Marketing

The mission of the Bachelor of Science program in Marketing program is to produce graduates who will play leading roles in managing the marketing functions of organizations they work for or function effectively in marketing-related positions in a variety of contexts, both local and international.  The program focuses on the principles, concepts, and procedures needed for measuring and analyzing marketing information for effective decision-making, and for implementing and controlling marketing plans for efficient market share growth and ultimate profitability.

Undergraduate Concentration

Old Undergraduate Curriculum

MANAGEMENT AND MARKETING Program KPIs

MANAGEMENT & MARKETING DEPARTMENT ADVISORY BOARD

MESSAGE FROM THE CHAIRMAN

Dr. Nasser A. Alqahtani

I’m pleased to welcome you to the Department of Management and Marketing at KFUPM. Our story began in 1975 with the founding of the College of Industrial Management (CIM), and over nearly five decades, we’ve evolved into a quite distinctive department that brings together diverse disciplines including management, marketing, human resources, organizational behavior, entrepreneurship, and international business and their intersections with technology and behavioral sciences. This multidisciplinary approach reflects today’s business complexity, where the most pressing challenges require us to think across traditional boundaries.

Three commitments drive everything we do. First, we design and deliver education that transforms. Our undergraduate and graduate programs innovatively blend rigorous theory with hands-on practice, so graduates leave with both deep knowledge and the skills to apply it. Second, we conduct research that creates impact. Our faculty, postdoc researchers, and PhD students tackle real organizational challenges in the Kingdom and beyond, generating insights that shape both scholarship and practice. Third, we engage actively with our community and partner with leading organizations across the public, private and nonprofit sectors to advance Saudi Arabia’s Vision 2030 and create lasting value.

The strength of our department lies in our people: curious students who challenge assumptions, dedicated faculty who push the frontiers of their fields, professional staff who ensure everything runs seamlessly, and committed partners who invest in our shared success.

If you’re considering joining us as a student, exploring opportunities as a prospective faculty member, collaborating as a partner, or reconnecting as an alumnus, I encourage you to reach out.

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