Dr. Alqahtani is an Associate Professor of Marketing at King Fahd University of Petroleum and Minerals (KFUPM), where his expertise centers on marketing strategy, entrepreneurship, and digital technologies. He holds a Ph.D. in Marketing from Rutgers University–The State University of New Jersey, as well as an MBA and B.S. in Marketing from KFUPM. His research has appeared in leading international journals including the Journal of Business Research, Journal of Small Business Management, Telematics and Informatics, Marketing Intelligence & Planning, Journal of Strategic Marketing, and the Journal of Research in Marketing and Entrepreneurship.
His scholarly contributions have been recognized with multiple awards including the 2022 AMA EMSIG Abdul Ali Promising Research Award, and Best Paper awards at both EuroMid and Academy of Marketing conferences. As an academic leader, Professor Alqahtani serves as Chairman of the Department of Management and Marketing, a role complemented by his service as the Summer Coordinator (acting dean) for KFUPM Business School during the 2025 summer term. He led many initiatives in the business school including the development of the University’s new six-track Ph.D. in Business Administration program.
Dr. Alqahtani demonstrates teaching excellence supported by advanced pedagogical training from Harvard Business Publishing and Stanford University. This commitment to education earned him the 2025 Excellence in Academic Advising Award. Bridging academic theory with market practice, he has co-authored field case studies with Stanford faculty and cultivated experiential learning and research partnerships with over 25 industry leaders, including Coca-Cola, Golden Scent, Deemah, Zid, Kia Aljabr, and Tamara.
Ph.D. in Marketing – minor in International Business, 2020
Rutgers University, The State University of New Jersey
Master of Business Administration – MBA, 2013
King Fahd University of Petroleum and Minerals, Dhahran, Saudi Arabia
Bachelor of Science in Marketing, 2009
King Fahd University of Petroleum and Minerals, Dhahran, Saudi Arabia
Marketing Strategy
Entrepreneurial Marketing
Digital Marketing
Product and Brand Management
Consumer Behavior and Customer Engagement
Esports Management
Marketing Leadership (CMO and TMT)
Tourism Marketing
Sports Marketing
Nation Branding
Digital Transformation
Entrepreneurship
Scaling Startups
Alqahtani, N. (2025). Decoding product design: The multifaceted influence of product design on consumer brand engagement and brand loyalty. Marketing Intelligence & Planning, Vol. 43 No. 8 pp. 1619–1643.
Alqahtani, N. (2025). Decades of insight: A 25-year bibliometric analysis of the Journal of Research in Marketing and Entrepreneurship. Journal of Research in Marketing and Entrepreneurship, 27 (1): 162–200.
Alqahtani, N., Uslay, C., & Yeniyurt, S. (2024). Comparing the moderated impact of entrepreneurial orientation, market orientation, and entrepreneurial marketing on firm performance. Journal of Small Business Management, 62(6), 2741–2778.
Abbasi, A. Z., Shahzeb, Altaf, K., Alqahtani, N., & Ting, D. H. (2024). Not inspired enough: The mediating role of customer engagement between YouTube’s perceived advertising value and customer inspiration. Kybernetes, Vol. 54 No. 2 pp. 1175–1198.
Alqahtani, N., Uslay, C., & Yeniyurt, S. (2024). Strategic performance blueprint: Optimizing business performance through tailoring strategic postures to environmental and institutional contexts. Journal of the International Council for Small Business, 5(3), 216–231.
Abbasi, A. Z., Alqahtani, N., Tsiotsou, R. H., Rehman, U., & Ting, D. H. (2023). Esports as playful consumption experiences: Examining the antecedents and consequences of game engagement. Telematics and Informatics, 77, 101937.
Alqahtani, N., & Uslay, C. (2022). Marketing/entrepreneurship interface research priorities (2023–2026). Journal of Research in Marketing and Entrepreneurship, 24(2), 405–419.
Alqahtani, N., Uslay, C., & Yeniyurt, S. (2022). Entrepreneurial marketing and firm performance: Scale development, validation, and empirical test. Journal of Strategic Marketing, 1–22.
Alqahtani, N., & Uslay, C. (2020). Entrepreneurial marketing and firm performance: Synthesis and conceptual development. Journal of Business Research, 113, 62–71.
Case Studies.
Alwuhaibi, S., Alqahtani, N., Faqihi, H., Lepech, M., & Eesley, C. (2025). Labayh’s Evolution: Navigating Stigma and Scaling Mental Health Services in a Post-COVID World. The Case Centre, Reference no. 825-0064-1.
*In collaboration with Stanford University faculty.
Alhazmi, T., & Alqahtani, N. (2025). The 40-Year Makeover: Will Deemah’s Rebrand Secure Its Future? The Case Centre, Reference no. 525-0019-1.
Alismail, M., & Alqahtani, N. (2024). Al-Fateh Club’s Rebranding Odyssey: Navigating Sports Transformation in Saudi Arabia. The Case Centre.
Alqahtani, Nasser and Can Uslay (2020), “Entrepreneurial Marketing and Firm Performance: Synthesis and Conceptual Development,” Journal of Business Research, 113, 62-71.
Alqahtani, Nasser (2019), “How Firms excel in Innovation Commercialization? An Investigation into the Factors that Influence International Firms’ Conversion Ability,” The American Marketing Association (AMA) Global Marketing SIG Doctoral Consortium, Buenos Aires, Argentina.
Alqahtani, Nasser (2019), “The Influence of Product Design on Brand Personality, Consumer Brand Engagement, and Brand Equity,” Academy of Marketing Conference, London, United Kingdom.
Alqahtani, Nasser and Can Uslay (2018), “Entrepreneurial Marketing and Firm Performance: Synthesis and Conceptual Development,” presented by Uslay, American Marketing Association Summer Academic Conference, Boston, MA.
Alqahtani, Nasser and Can Uslay (2017), “Entrepreneurial Marketing and Firm Performance,” Global Research Symposium on Marketing and Entrepreneurship, San Francisco, CA.
