Dr. Obaid Al-Shuridah holds a Ph.D. degree in marketing from Southern Illinois University, USA. He is currently an assistant professor of marketing at the Department of Management and Marketing, Business School, King Fahd University of Petroleum & Minerals, Saudi Arabia. He held the chairmanship of his department for eight years (from 2007 to 2015). Currently, he has a full time teaching responsibility. He is active in educational and pedagogical seminars and workshops. His research interest falls in the areas of consumer behavior, customer relationship management, and social media marketing related research. He is part of several local and international research groups. He has conducted several consultations in marketing related issues at several industries.
PhD in Marketing, 2005. Southern Illinois University
Consumer Behavior and Customer Relation Management
Sohail, S. M and Al-Shuridah, O, 2015, Product Modularity and Its Impact on Competitive Performance: An Investigation of the Mediating Effects of Integration Strategies, Asian Journal of Business Research, 5(1), 86-107.
Songpol Kulviwat, Gordon C. Bruner II, and Obaid Al-Shuridah, 2009, The role of social influence on adoption of high tech innovations: The moderating effect of public/private consumption, Journal of Business Research, 62(7), 706-712.