Hajra Zain Ahmed is a supply chain and marketing professional with over seven years of experience across Ireland and Pakistan. She has worked in a range of roles spanning supply chain consulting, commercial analysis, brand development, and client management.

Most recently, she worked at Lidl Ireland, where she was involved in commercial and supply chain activities. Her role included working with data to support demand forecasting, improve inventory processes, and assist with reporting. She also contributed to pricing reviews and supported the identification of growth opportunities through performance insights.

Earlier in her career, Hajra held marketing and brand roles in the FMCG and oil sectors, managing product launches, packaging redesigns, and marketing campaigns. She has worked with well-known brands like Pladis, Lindt, and Tapal Tea, gaining hands-on experience in brand positioning and market research.

Hajra brings together a strong foundation in marketing with analytical skills in reporting and forecasting. Her ability to combine strategic thinking with practical execution has helped her deliver results across functions and markets.

Master of Business Administration (MBA), Marketing
Institute of Business Management, Karachi, Pakistan – 2013

Data Analysis

Marketing Strategy

Brand Management 

Forecasting 

Supply Chain