KFUPM Website | AACSB accredited since 2002

Mr. Mustafa Faisal Ahmed


Founder & CEO of Ascend E-Ventures – Boardmember, Swisscubator – Digital Startup Advisor/Mentor.

Mustafa is the Founder & CEO of Ascend E-Ventures, a full-service digital solutions agency that focuses on E-Commerce, startups and all things digital. Mustafa is also the Co-Founder & CTO of Saletab.com – Saudi Arabia’s 1st E-Commerce Platform (2009). He sold his 1st Internet company (an online contact lens store) in 1997 (LensExpress.com) and exited out of his 2nd online business iNET Impact (e-commerce solutions company in Sydney, Australia) in 2000. He is very passionate about entrepreneurship and startups. Mustafa advises on idea validation, business scalability, managing startup growth, selecting the right business model and venture capital management.


MBA (E-Commerce Track), Chadron State College, NE USA
BS (Computer Science & Business Administration), Chadron State College, NE USA

Professional Background

Founder & CEO, Ascend E-Ventures
Co-Founder & CTO, SaleTab.com – Saudi Arabia’s 1st E-Commerce Marketplace
Advisor, PayTabs.com (A Saudi Aramco Entrepreneurship Venture)
Boardmember, Swisscubator.com
Boardmember, Foodics.com
E-Commerce Consultant, Eastern Province Chamber of Commerce
Co-Founder & CTO, iNET Impact (Sydney, Australia) 1997 – 2000
Founder & CEO, LensExpress.com (Nebraska | Florida, US) 1993-1995


Digital/E-Commerce Strategies
Startup (advising & mentoring) & Entrepreneurship
Venture Capital (sourcing & management)
Web | Mobile Apps
Online Branding | Online Marketing
Digital Transformation
Social Media Marketing

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