A business degree built for the age of data and AI
Overview
The Bachelor of Science in Business Analytics & Artificial Intelligence prepares students to improve organizational performance through business analytics, business intelligence, and AI-enabled decision support. The program equips graduates to measure performance, generate KPI-driven insights, support target setting and budgeting, and translate data into evidence-based managerial decisions across business functions. The curriculum is structured as a progression from analytics foundations to performance-driven decision support.
Prepares graduates to translate data into measurable business outcomes across sectors that increasingly rely on analytics-led transformation
Graduates are hired not to build algorithms, but to turn analytics and AI into measurable organizational performance
Disciplines and competencies covered
Performance management
& budgeting
Quantitative analytics & computing
Business intelligence & decision support
AI, governance,
& digital technologies
Combines business analytics, business intelligence, KPI-driven performance management, and AI-enabled decision support across business functions
Focuses on using analytics and AI to improve organizational performance, planning, budgeting, and decision-making unlike traditional business programs or purely technical AI degrees
Prepares graduates to translate data into measurable business outcomes across sectors that increasingly rely on analytics-led transformation
