A program built around advanced digital strategy, social media intelligence, consumer behavior analytics, and AI-enabled marketing technologies
Overview
Future-focused program designed to prepare graduates for leadership in an AI-driven, data-centric, and platform-based business environment.
Integrates strong marketing foundations with advanced digital strategy, social media intelligence, consumer behavior analytics, and AI-enabled marketing technologies
Not a traditional marketing degree with digital add-ons, but a comprehensive digital-first program that equips students to operate at the intersection of strategy, analytics, technology, and creativity.
Prepares graduates for growing demand in digital marketing, creator ecosystems, AI-enabled and analytics-driven customer engagement
Accreditation
This program offered by KBS, falls within the scope of Association to Advance Collegiate Schools of Business (AACSB) accreditation.
Graduates are capable of designing, implementing, and evaluating data-driven digital marketing initiatives using insights from social platforms, web analytics, e-commerce systems, and performance dashboards.
