Dr. Ghazanfar Ali Abbasi joined the Department of Management and Marketing as an Assistant Professor in 2022. He earned a PhD in MARKETING from the Graduate School of Business, Universiti Sains Malaysia. Before joining Department of Management and Marketing in KBS, he has been working in Al-Akhawayn University in Ifrane Morocco and University Malaysia Sabah as Assistant Professor in Marketing. Dr. Ghazanfar holds a bachelor’s degree and a master’s degree in the UK and Pakistan respectively. He has collaborated with several researchers at GSB, USM, and other reputable universities in the publishing of full research papers in high-impact journals, including ISI/WOS/SSCI Q1 journals such as Technological Forecasting and Social Change, Technology in Society, European Journal of Information Management, Journal of Cleaner Production, Appetite, International Food Research Journal, IEEE Transactions on Engineering Management, Current Psychology, Spanish Journal of Marketing, Journal of Islamic Marketing and etc. He continues to work with researchers from across the world on numerous research initiatives particularly related to consumer behavior, technology adoption. Upon finishing his PHD, he was awarded as Best PhD student. Along with that he has also been nominated for best reviewer award from Spanish Journal of Marketing. Moreover, during the 2nd ASEAN Business, Environment and Technology Symposium (ABEATS 2020) in Penang Malaysia, Dr. Ghazanfar also got the Best Paper and the Best Presenter Award. He has been part of the Center for Executive Education and Development (CEED), a unit within the Graduate School of Business, USM. He has been a member of the Program Development Task Force and helped successfully design course outlines for two courses: Digital Marketing Foundations and Digital Business Communications. Both courses are part of the Diploma of Digital Business as a specific professional development program for working people.

Ph.D., Marketing, Universiti Sains Malaysia

Consumer Behaviour

Technology Adoption

Fuzzy set Qualitative Comparative Analysis (fsQCA)

Al-Emran, M., AlQudah, A. A., Abbasi, G. A., Al-Sharafi, M. A., & Iranmanesh, M. (2023). Determinants of Using AI-Based Chatbots for Knowledge Sharing: Evidence From PLS-SEM and Fuzzy Sets (fsQCA). IEEE Transactions on Engineering Management.

Abbasi, G. A., Quan, L. S., Kumar, K. M., & Iranmanesh, M. (2022). Let’s drive environmentally friendly: A perspective from asymmetrical modelling by using fuzzy set qualitative comparative analysis. Current Psychology, 1-19.

Iranmanesh, M., Ghobakhloo, M., Nilsashi, M., Tseng, M. L., Senali, M. G., & Abbasi, G. A. (2022). Impacts of the COVID-19 pandemic on household food waste behaviour: A systematic review. Appetite, 106127.

Iranmanesh, M., Senali, M. G., Ghobakhloo, M., Nikbin, D., & Abbasi, G. A. (2022). Customer behaviour towards halal food: a systematic review and agenda for future research. Journal of Islamic Marketing, 13(9), 1901-1917.

Abbasi, G. A., Keong, K. Q. C., Kumar, K. M., & Iranmanesh, M. (2022). Asymmetrical modelling to understand purchase intention towards remanufactured products in the circular economy and a closed-loop supply chain: An empirical study in Malaysia. Journal of Cleaner Production, 359, 132137.

Binsawad, M., Abbasi, G. A., & Sohaib, O. (2022). People’s expectations and experiences of big data collection in the Saudi context. PeerJ Computer Science, 8, e926.

Umrani, W. A., Ahmad, I., Rasheed, M. I., Ahmed, U., Pahi, M. H., Jhatial, A., & Abbsai, G. A. (2022). Managing intellectual capital: role of corporate entrepreneurship and absorptive capacity on firm performance. Knowledge Management Research & Practice, 20(5), 719-731.

Abbasi, G. A., Sandran, T., Ganesan, Y., & Iranmanesh, M. (2022). Go cashless! Determinants of continuance intention to use E-wallet apps: A hybrid approach using PLS-SEM and fsQCA. Technology in Society, 68, 101937.

Yang, S., Isa, S., Ramayah, T., & Abbasi, G. (2021). Predicting Chinese visitors’ revisit intention through destination personality, destination image and destination self_congruity: A case study in Glasgow, UK. European Journal of International Management.

Ashaari, M. A., Singh, K. S. D., Abbasi, G. A., Amran, A., & Liebana-Cabanillas, F. J. (2021). Big data analytics capability for improved performance of higher education institutions in the Era of IR 4.0: A multi-analytical SEM & ANN perspective. Technological Forecasting and Social Change, 173, 121119.

Abbasi, G. A., Jagaveeran, M., Goh, Y. N., & Tariq, B. (2021). The impact of type of content use on smartphone addiction and academic performance: Physical activity as moderator. Technology in Society, 64, 101521.

Abbasi, G. A., Kumaravelu, J., Goh, Y. N., & Singh, K. S. D. (2021). Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB). Spanish Journal of Marketing-ESIC, 25(2), 282-311.